Hi, I'm Malvika Kapoor. I have led projects that improved adoption, reduced churn, and helped teams align around what truly matters.
Currently working in HR tech, where the stakes are high, the systems are complex, and users don’t have time for friction. My focus is on value, impact, and outcomes, shaping not just the product but also the culture that builds it.
My approach
It all begins with curiosity. Maybe you’re trying to solve a messy problem. Maybe you're shaping something new from scratch. Or maybe you're just trying to make something feel better, for people who use it and the people who build it. Whatever it is, I’m here to make it make sense.
​Listen carefully. Stay curious. Design with intent.
Core strengths
Complex flows & designs | Vision & direction | Collaboration & influence | Visibility & UX advocacy | Mentorship and leadership
Education
Masters of Business Administration
India • Finance and Marketing
Bachelors in Engineering
India • Computer Science
Work Experience
Senior Product Designer
Paylocity (Remote) • Aug 2021 to present
Currently leading the design for the Benefits, driving strategy and execution across complex workflows.
Shaped the end-to-end experience for products, improving adoption, usability, and product trust. Improved operational efficiency, defined strategy, and scaled design processes.
Product Designer
PrimePay, West Chester-PA • May 2018 to July 2021
Led design projects from inception to execution, working closely with engineers and stakeholders to design clean and intuitive solutions. As a founding designer, I built the design foundation by defining processes, setting up Figma libraries and documentation systems, and introducing design rituals like critiques and reviews.​
Endorsements that matter
"Malvika is one of the best designers I have had the pleasure to work with. She inherited a product in its conceptual stage that had been worked on by multiple designers and was still not resonating with key stakeholders, and turned it into a product that is thriving financially, delighting prospects and is solving customer problems elegantly. Her ability to listen and grasp various viewpoints, distill inputs received directly/indirectly and convert them to written documentation and design solutions is fantastic, and is a huge strength for her as a designer. Malvika does a tremendous job advocating for her product while balancing business realities. She is a great strategic partner, a skilled designer and storyteller and overall a great person to have on the team."​
Deepti Garalidine
Group Product Manager at Paylocity
"I had the joy of managing Malvika directly for a year and can confidently say she is one of the most talented designers I've worked with. She stood out for designing thoughtful, intuitive workflows that not only meet user needs but also align with business goals. She consistently drove clarity in complex journeys, working through ambiguity into actionable design solutions. Beyond her design skills, she is a very collaborative team player who is receptive to feedback and proactive in communication. Any team would be lucky to have her!"​​​​
Cari Landrum
Product Design Manager at Paylocity
"..What makes Malvika stand out is her ability to take incredibly complex workflows—like premium setup logic and benefit class configurations—and distill them into intuitive, user-friendly experiences. Her designs are not only clean and elegant, but they’re also grounded in real-world usability and business context. She keeps the user at the center of every decision and brings creative yet practical ideas that push our solutions forward.
She’s also an incredibly collaborative partner. Whether we’re in discovery, refinement, or planning, Malvika is thoughtful, engaged, and organized. Her design documentation and structured handoffs make it easy for engineering to execute and for product to align experiences to user stories and strategic goals.
Malvika’s calm presence, attention to detail, and sharp design instincts have made her an invaluable teammate. I’m excited to continue working with her and can’t wait to see the continued impact she’ll have on our team and our users. Any product team would be lucky to have her!"
Steven Johnson
Senior Product Manager at Paylocity
"Malvika is a thoughtful, dedicated, and extremely intelligent product designer. Her designs continually cause me to re-think my assumptions and look deeper at users and scenarios. When she jumps into a new project, she captures her learning in a way that allows others to quickly come up to speed and build upon her knowledge. This is also evident in the way she conducts user research as she not only presents her findings but is eager to share her process and help others learn from her journey. Naturally, she's a great collaborator. Her dedication to her team, her UX practice, and her family shows in all she does. I am a better designer for having worked with her.​"​​​​
